{"id":257962,"date":"2026-05-12T06:50:54","date_gmt":"2026-05-12T06:50:54","guid":{"rendered":"https:\/\/www.barchemagazine.com\/?p=257962"},"modified":"2026-05-12T13:49:35","modified_gmt":"2026-05-12T13:49:35","slug":"maiora-50th-anniversary-next-yacht-group","status":"publish","type":"post","link":"https:\/\/www.barchemagazine.com\/en\/maiora-50th-anniversary-next-yacht-group\/","title":{"rendered":"Maiora 50th Anniversary – The Next Generation at Maiora"},"content":{"rendered":"\t\t
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Fifty years of history for a brand that has exported nautical excellence from Viareggio, focusing on craftsmanship, innovative capacity and elegance. Now owned by the Next Yacht Group, Maiora seeks to deliver a unique, customised onboard experience in all its projects<\/strong><\/p>

by Olimpia De Casa<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Half a century of experience, a time of determination and courage involving challenges, intuitive decisions, strategic partnerships and \u2013 finally \u2013 very valuable know-how of technical skills, craftsmanship and construction techniques<\/strong>. They are the things that Maiora<\/a><\/span><\/strong> has built its reputation on globally. The brand, one of the best-known and most prestigious in the shipbuilding sector in Viareggio, has carved out a special place for itself thanks to the quality and versatility of its boats, right from the very first launches at its facility in Massarosa, in the province of Lucca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At the Viareggio shipyards, master craftsmanship blends with timeless heritage, transforming each yacht into a sanctuary suspended between sea and sky. <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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It was in the mid-1980s that the Fipa Group took over the brand, which had launched in the previous decade, with the intention of becoming a leading player on the international yachting scene<\/strong>. They were helped by a favourable economic situation and the far-sightedness shown in investing very early in glass fibre technology, which was then beginning, for producing hulls and superstructures. The yard bet heavily on composites and sought to exploit their qualities of resistance and workability, and in just a few years became one of the most significant boatyards in Tuscany.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Next Yacht Group is an essential part of a broader strategic investment project in the luxury hospitality sector by GB Invest Holding AG, a world leader in Information Technology, and in the potential applications of artificial intelligence, which is also very active in the real estate sector.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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As the new millennium arrived, the yard expanded so quickly that in 2001 the group was joined by AB Yachts<\/a><\/span>, a specialist in designing and producing open, high-performance hydrojet craft<\/strong>. The rise of Maiora continued unabated, and they made another acquisition in 2005, buying 100 per cent of the shares of CBI Navi<\/strong>, a historic yard involved in fitting out large metal boats. At the same time, the group made significant strategic investments as the leader of the Polo Nautico consortium, which held a long concession from the state for the port of Viareggio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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At the same time, on the back of its success in the market and to the ensuing increase in demand, a new production site in the Massa industrial area<\/strong> was launched which proved to be ideal in terms of logistics since it was close to a junction of the A12 Genoa-Livorno motorway and was linked by Via Dorsale (which is traditionally used by oversize loads) to the nearby Marina di Carrara. A forerunner in building fibreglass boats, Maiora ensured its success by giving each model a very distinctive style, high-quality standards, and an ability to understand and deliver with careful customisation, which has produced some extremely charismatic and exclusive boats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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