The company enhances its international presence in the first half of 2026 through investments in boat shows, network expansion, and technical training.
Key initiatives include increased attendance at boat shows and a new training program dedicated to the service network in Italy and abroad. These efforts illustrate the Sarnico-based company’s goal of expanding internationally by building a robust, well-organised commercial and service structure to support customers and partners across various markets.
2026 has started with strong momentum for Besenzoni, with a major commitment to commercial and international activities through a program designed to consolidate the brand’s presence in foreign markets and enhance the quality of services provided to shipyards, owners and yachting professionals.
The boat shows
Recently, the company has been active in Italy and internationally, participating in Nauticsud and the Miami International Boat Show, both until February 15. At Nauticsud, Besenzoni showcases a curated selection of products, from multifunction ladders to electric gangways, along with the new Start P 458 helm seat, a recent addition to its seating range. The Miami event highlights the company’s presence in key North American and Central/South American markets. In addition to these international shows, the Sarnico-based firm will join its dealers at the Zagreb Boat Show from February 18-22 and the Bosphorus Boat Show in Turkey from February 26-28.
In March, the company will participate in Seaquip, the inaugural Mediterranean Yacht and Marine Equipment Trade Fair, held in Milan from March 4-6 under the “Together We Boat” brand. This demonstrates Besenzoni’s dedication to fostering industry dialogue about marine components and technological innovation for yachting.
Later in March, the company’s exhibition schedule includes the Palm Beach International Boat Show. In April, it will attend the Dubai International Boat Show, a significant event for market expansion in the Middle East and strengthening dealer and operator relationships in this fast-growing region. The Venice Boat Show at La Serenissima in late May will mark Besenzoni’s final appearance before the major autumn boat shows
Besenzoni, alongside its exhibition activities, is implementing a comprehensive training program for its service network both in Italy and internationally. The courses, organized at multiple levels, range from advanced training for experienced service centers to basic courses for new partners, ensuring consistent technical standards and qualified support across all markets where the company operates. This initiative forms part of a broader strategy to strengthen the global network of authorized dealers and service centers. This network is vital for supporting Besenzoni’s growth abroad, maintaining customer proximity, ensuring quick response times, and providing long-term service continuity.
(Besenzoni’s highlights – Barchemagazine.com – February 2026)
